Whether you are starting your own startup, already run a startup, or work in one. These rules are something to actually keep in mind.

  1. Don’t start a company unless it’s an obsession and something you love.

  2. If you have an exit strategy, it’s not an obsession.

  3. Hire people who you think will love working there.

  4. Sales Cure All.

    Your business cannot succeed without sales. You don’t need infrastructure, or a business plan. What you truly need is sales. So as a businessman. Go out and sell.

  5. Know your core competencies and focus on being great at them.

    Know what your company can do best, hire people who fit thore competencies. If you need people beyond that hire solutions that are relatively less expensive.

  6. Lunch is a chance to get out of the office and talk.

    Understand that lunch is a time not wasted but a time that is very important for your business. The best ideas come out during lunch when everyone is sitting together. Not just this, the more they interact with each other, the more your employees will understand each other. This will make your work much easier.  There are 24 hours in a day, and if people like their jobs, they will find ways to use as much of it as possible to do their jobs.

  7. There is nothing private in a startup.

    This is not just a very important but also a very effective strategy to manage your employees. Open offices keep everyone in tune with what is going on and keep the energy up. The more they wish to be alone the less fit they are to work in a startup. Why? Because it involves teamwork, because it also involves talking to clients and customers and because you want your office environment to be fun and happy instead of it being dull and lonely.

  8. As far as technology, go with what you know.

    That is always the most inexpensive way. If you know Apple, use it. If you know Vista, ask yourself why, then use it. It’s a startup so there are just a few employees. Let people use what they know. Very often your start up will need tech services that are beyond your scope of knowledge. At such a point you should outsource. Visit Us to know about the various possible tech and digital marketing solutions.

  9. Keep the organization flat.

    Once you get beyond startup, if you have managers reporting to managers, you will create politics. Politics is not good for anyone. I misdirects energy into a space that is not going to help anyone. Make your organisation comfortable. Everyone can assign anyone a task. The person who evaluates the taks is also not above all.

  10. Never buy swag.

     A sure sign of failure for a startup is when someone sends me logo-embroidered polo shirts. If your people are at shows and in public, it’s okay to buy for your own employees, but if you really think people are going to wear your branded polo when they’re out and about, you are mistaken and have no idea how to spend your money.

  11. Never hire a PR firm.

    A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the company. Their job is to find new stuff. They will welcome hearing from the founder instead of some PR flack. Once you establish communication with that person, make yourself available to answer their questions about the industry and be a source for them. If you are smart, they will use you.

  12. Make the job fun for employees.

    Keep a pulse on the stress levels and accomplishments of your people and reward them. This is something you know already but it is an important rule that needs to be mentioned.


Source: INC

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