There are a lot of things social media can do for you. But there are three things that you need to know about social media:
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Social Media is not free
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It does not bring you immediate results
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It does not make up for a bad product and service
However, this does not mean that you should not be on social media. Your brand’s online presence is almost as important as its offline presence. Here are some tips to be on social media.
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Listen, Then Talk
Before you post something, research. See if there has been some conversation about it on social media. This will give you insight into how to go about your post and to make it engaging. Not just that, use social media as your search engine. You will be surprised about with the variety of information that you will find.
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Respond (to Everyone!)
We have mentioned this in a post before that social media is the place your customers can vent out what they feel about you. The good, bad and ugly. What can you do about it, learn! Remember that all that they say is going to help you build a better brand. Respond to them. Let your potential customers know that even if your brand may have faults currently you are working on it. It will build a good reputation for your brand. Not just this, do not forget to thank your well-wishers.
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Tell, Don’t Sell
Do not sell your products. Tell your viewers stories about your product. Your company. Let them know how your motive is genuine. Let your viewers talk about their stories. Create conversation instead of talking about your products. If yours is a business-to-business company, tell a story on social media using webinars, e-books, and white papers.
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Just Be You
Your customers are going to be business with you. Be authentic and let them know that you are vulnerable. That you want them to be your customers. Also be honest about your product or services. Let them know you.
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Advertise (Better)
Here we come to the first point we mentioned. Pay. Instead of just putting out your content in front of a large crowd, target the right people based on job title, interest, age, location. There is another very interesting feature of Facebook advertising. You can target ‘friends’ of people who currently like your brand on Facebook. And when those people see your ad, they will see listed the names of their friends who like your brand, too.
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Give Stuff Away
These are one of the most popular and best ways of generating engagement on social media. Create competitions. Also, give away good content, webinars, articles, and white papers.
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Be Grateful
In your social media posts, regularly thank your customers and partners. Not only does it make them happy, it puts you in a great mood.
There are a lot more tricks and techniques that are used when advertising on social media. To know more turn on your post notifications on facebook and stay tuned to our blog https://blog.ithink.co/ . If you want to be on top of digital NOW, view our solutions at www.ithink.co .
Source: INC
