From mom ‘n’ pop shops and departmental stores to supercenters and e-commerce sites, it’s an overcrowded space in the grocery business. Where does your grocery business stand against such a stiff competition?
While your products, services and promotional offers could be differentiating factors, there isn’t really a surety that customers won’t turn away from you.
If you are looking to deliver a superior level of value to your customers and want them keep coming back, you should definitely consider building a mobile app for your grocery business. Not convinced yet? Then the following reasons would:
Customers find mobile shopping convenient:
In today’s fast-paced life, people are short of time to visit a brick-and-mortar store for grocery shopping. They prefer to order grocery online, and if they could do it on their mobile, even better. A study revealed that 86% customers use their mobile devices to prepare for their shopping trips and 59% use their mobile to create a shopping list.
Another study highlighted that 43% of millennials use a mobile app to buy grocery. Customers expect 24/7 mobile-assisted grocery shopping, and an app could make you more searchable.
Builds a robust brand image:
A research has indicated that 44% of companies use mobile apps to increase their brand identity, while about 59% do so to increase engagement. A mobile app gives your several business opportunities for maintaining an ongoing conversation with the customers.
It has been found that purchase intent of customers rises by 1.88 percentage points after customers interact with a brand through its app. As the customers begin to trust your grocery brand, they become loyal to you, and even recommend your brand to others. Overall, it builds credibility for your brand as against other competing brands.
Helps to create a loyalty programme:
It takes ten times more effort to convert a new customer than sell to an existing one. It is also estimated that existing customers spend 67% more than the newly acquired ones. After recognizing the potential revenue that existing customers can bring, more than 50% of businesses now offer loyalty programmes on mobile apps. In fact, even your customers expect to be rewarded for being loyal to your grocery brand.
You can engage them actively through quizzes, trivia, festive offers, etc., and offer them exclusive discounts, reward points and incentives for every interaction. This will make them feel valued customers and even encourage them to make more purchases through your grocery app. This will further boost your revenues.
Gives insight into customer behaviour:
Do your customers prefer to place their grocery order in the evening hours, during the weekends or at the end of the month? What do they shop the most for – staples, fruits & vegetables, bakery or baby products? What mode of payment do they select? What time do they like grocery to be delivered? Mobile apps enable you to track your customers’ shopping behaviour, and accordingly deliver personalized product and service delivery recommendations based on their specific needs.
Customized services will create a ‘wow’ experience for your customers and make them feel happy shopping with your brand.
Mobile apps are an add-on to your business:
Today, all businesses, including grocers, need to be present at multiple touchpoints for the customers. Be it a website, physical store or social media, customers engage on every channel. Mobiles are most connected and trusted devices. Hence, a mobile app is crucial as an add-on to your business and as a part of your omni-channel strategy. A mobile app can complement your marketing efforts across all channels and act as an additional source of revenue.
Mobile apps can enable your grocery business to take the customer experience to the next level simply at the tap of a button! If you don’t have an app, get working on it quickly.
Source: Bizztor
