In today’s time, online booking for hotels has become a quite popular mode of advertising the hotel service. The goal of marketing has always been establishing a connection with the right people at the right time and driving them towards your product.
What is Google Hotel Center?
Google Hotel Center ads help to connect millions of travelers around the world searching for hotels on Google every day, it is an online advertising platform developed by Google, where Google Hotel Center specialists place a bid for hotel ads that appear when a traveler searches for a hotel on Google Search or Maps. These ads appear in a hotel booking module that can show photos of the hotel, amenities, prices, and a link to book the hotel.
How does Google Hotel Center work?
Using Google Hotel Center Ads could be the most economical decision you can make for your business.
Google Hotel Center ads are dynamic ads, its need to be provided, or work with an integration partner who provides, the following:
- Hotel list (the hotels you want to advertise)
- Prices (an up-to-date set of prices for different itineraries)
- Landing pages (pages on your website that users arrive at when clicking on your ads)The above items are managed in a Hotel Center account, which will link to Google Ads account in order to run hotel campaigns and manage your budget, campaigns, ad groups, hotel groups, bids, and reporting.
Marketers have five options for their bids:
- Commissions (per conversion): Maximize the number of conversions while keeping costs predictable. Bid a percent of the booking value, and the bid is automatically adjusted.
- Commissions (per stay): Unsure whether the guest’s stay will occur. This removes any risk of cancellation.
- Enhanced CPC: Want to automate chosen bid multipliers to prioritize your best converting traffic. This only works with the Max CPC bidding strategies and requires conversion tracking.
- CPC%: Can maximize the clicks by bidding a percentage of the hotel price per night. Use Enhanced CPC to automate bid multipliers, or manually adjust bid multipliers.
- Manual CPC (fixed): Can maximize clicks by bidding a fixed bid amount per night. Use Enhanced CPC to automate bid multipliers, or manually adjust bid multipliers.
How can Google Hotel Center Ads help to grow your business?
Online Marketing allows you to hit your ads to the kind of customers you want, and eliminate those you don’t. When advertisers advertise online with Google Hotel Center Ads, they can use different targeting methods to reach potential customers right when they’re searching for your products or services.
Here’s how Google Ads can help you to grow your business:
- It helps to drive online, in-app, in-person, and over-the-phone sales, building awareness of brand and by influencing consideration of your products and services.
Use different types of google ads to show potential customers relevant ads at the right time. - If this triggers an interest within you, maybe Google Hotel Center Ads is the right fit for your Hotel business. At Think Technology Services, we have Google Hotel Center Ads specialists who can help you with Google Hotel Center Ads Management and help you accomplish your marketing goals. Simply call us or email us today, to get your online marketing journey started with Google Ads.
Visit: https://www.ithink.co/google-hotel-center-management.html to know more about the same.
To know more about our services, visit: www.iThink.co
