Online Presence is a must on a date. What do you do when you need to buy a new electronic ,apparels , home appliances  or even groceries for that matter? I’m sure your answer would be ‘ONLINE’ . In the past couple of years a large number of people have shifted online for numerous reasons may be working from home ,online classes or shifting the business online to find new sales opportunities .

Due to Pandemic there is an extravagant rise in online spending by  $183 ,the online consumer spending has increased by 42% since 2019. The spend prediction for the year 2022 will go upto 1T$  in the e-commerce.

This whole scenario has given a boost to the online market. When physical Businesses closed down the business owners found a need to establish an online presence. 

Website is a crucial element to create virtual identity of  your business on the internet. Digital marketing can be exercised in humongous ways when you have a Functional ,Interactive and Customers engaging Website 

Digital Marketing is one term given to enormous activities that you perform to promote your business digitally. it is quite self explanatory that it is marketing your products and using digital channels and tools. In the initial stages of setting up your business online requires effective marketing for your business create a presence in digital arena when you need to compete with business setups that have already created there Brand Presence

How digital marketing helps to grow your business ? 

We cannot have a debate on whether digital marketing will help your business grow  or not . There are different ways you can measure your growth through reach and engagement, brand value ,lead generation ,sales and many more. But how and where to digitally market your Brand

1. Analyze your Market – when setting up a business is essential to know your target market weather online or offline . Market Analysis will help you choose the right platform for engaging to your target audience. Find out where your target group is and where they spend their time on the internet. for instance if your selling apparel or trendy fashionable clothes online,  social media can be a better option to creating  traction to your online store  instead of  email marketing  campaigns where there will be corporate sector employees. thus understanding your target market and choosing the right method or platform  to reach them is at the core of Digital Marketing

2. Choosing the right Platform – When you know when it is your target audience it becomes easy to reach out to them and showcase your products effectively. Digital Marketing is a combination of multiple activities that include paid advertisement, Search Engine Optimization, Brand awareness through Social Media and many more , with keyword targeting you can also show your ads to people who are looking for your product or business like yours . There are a lot of tools and platforms available online to make your work easy to reach your target buyer some of them are listed below:

Components of Digital Marketing

1. Paid Advertising – Paid Advertising when you run a paid campaign on Google Ads, Ads on Social Media like Facebook, Instagram, LinkedIn and also YouTube. Paid ads give you the opportunity to target you potential customers based on their demographics, Interests, Behavior and also industries they work in. These platforms also  give you the flexibility of setting and changing  your budget as per your requirement. You can also reach out to your audience using multiple strategies for example: Google Ads gives you an option to promote your app install by creating a campaign if your launching a new app. 

2. Social Media Marketing– There are 3.5 Billion Social Media users worldwide so you can imagine the amount of traction a well maintained social media page would have. it is important to have a social media page to post relevant content about your business, directly connect with people having interest in your business and have a conversation with them, update your business information and new product launches. Social media also gives you a chance to build a community online it also helps build a trust relationship with your customers. 

3. Search Engine Optimization– SEO is an on page and off page optimization technique that is done on your website and which increases your appearance on the Search Engine Result Page based on the keywords that you have embedded in your website. SEO is a skill that requires enormous knowledge of search engines and different tactics to optimize it. SEO  requires time and efforts to show results but helps you in content marketing and increasing your site traffic organically without any paid ads but indeed SEO is a continuous process. 

4. Email Marketing – Email Marketing works perfectly when your target companies or corporate sector employees who check up on there mails on a regular basis. Email Marketing is a process where you collect certain data base of your client and the send out emails to them in bulk with a communication that would trigger some action from the clients end. Communication plays an important role here because it has the flexibility of space and character limit unlike other social media.

5. Content Marketing – Content marketing is a smaller part of SEO where we create articles and blogs related to the industries that we have knowledge in and eventually create backlinks to our website. The content that you make should be extensively organic and not include duplicate content ,it reduces the quality of the content if it contains plagiarism ,which might also affect your ranking.

3 . Strategies and Measurement – Once you have identified your target audience and the placemats to reach them it makes it easier for you to strategies and explore the platform better. With Digital Marketing you can also analyze your return on investment and change or modify your plans accordingly to analysis what’s working for your business and what isn’t. Google Analytic is a free tool that gives you a comprehensive insight to understand your website performance with numerous fields like website traffic, session duration, bounce rate and many more it gives you a complete set of data that needs to be improved on the backend of the website. 

Now you have an idea about Digital Marketing and How it works . But you might have a question that “will digital marketing help you increase your Sales ? ” . Below points will give you a brief about how digital marketing will help you  drive sales to your business.

1.  Building a Brand name: Brand name is a differentiating factor in  todays markets as there are thousands of people selling the same product online and offline. Brand value create a different impact on the consumer about your brand and value that you create while delivering your service. Indeed a customer will choose a brand that communicates , engages and cares for them over a brand that doesn’t. with digital marketing and social media channel you have the feasibility to reach out to you customers directly and develop that customer relationship that retains you audience for repetitive purchases.

2. Cost-effective: Digital marketing offers you a virtual space that reduces the cost of investing in a physical store or office. Its a one time bulk investment in the website building and then you need to only maintain it and optimize it as per the changing trends which it comparatively low cost. Due to number of free web tools Digital Marketing gives you the opportunity to market your product free of cost or comparatively at low price than the traditional medium of Print marketing.

3. Improved ROI: Return on investment is the amount calculated with respect to the amount of profit generated against the amount of money invested. Digital Marketing helps you understand the which platform gave maximum reach , engagement ,leads and conversion which will help you allocate your funds accordingly in the particular platform that is generating maximum sales.

4. Lead Generation – Digital Marketing gives you the opportunity to generate relevant leads for your business that are your potential consumers. Using Search Network Campaigns you can show your ads to people finding your business  and target them using specification like the consumers demographics, there interest and behavior.

5.  Global Expansion : Virtual identity gives you the feasibility of expanding your business to different countries and geographies with some standard restrictions. Increasing your reach and reaching out to people beyond boundaries is made possible with digital marketing. with expansion comes new opportunities of sales and growth in different industries. 

There are many more benefits of Digital Marketing  to your online Business  and to start with it you need an expert that have the knowledge and expertise in all the fields starting from web design to Digital Marketing. Get assistance from a 360 degree solution provider  Think Technology Services is a renowned company since the last 15+ Years that can help you enhance your online store engagement and improve your brand experience. Our Professional Project Managers can plan the best fit website to meet your requirements and most importantly engage your Target audience. 

We’re not cheap, However we ensure the best results at Industry leading Prices for quality work. TTS is the Web Solutions Company base from Mumbai, India. We provide web (IT) solutions services at the best price. Click here for web solutions services.

So Go right ahead and connect with us here: https://www.ithink.co/our-solutions.html

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