The 2017 content marketing research by Content Marketing Institute has identified that 85% B2B marketers ascribe to content creations ad the No. 1 reason to increased success. It is not shocking that 91%of all marketers are putting in most of their effort for content marketing. However, only some companies are able to crack the ‘good content.’ Here we give you 7 mistakes that must be avoided when creating content which will help improve your content.
Why, Who, What, How and When and Where. A clear picture of these questions needs to be made before your content goes out. This is the most important step in content marketing. You should always remember Techniques later, a strategy first!
But just having a content marketing strategy is not enough. Since content marketing is only one part of your overall marketing your content aligns well with your overall strategy. If this does not happen your customers may get a confused picture of what your product/service is. Or worse, your customers who have started to move towards the bottom of the marketing funnel might start moving out. And not just this the entire team including the CMO, the marketing team, and sales representatives know what your strategy is.
The difference between the ROI with and without a documented marketing strategy is huge. It need not be fancy and flowery, but the steps of the process, who does what and when should be very clearly organized. Not only does it gives you a very clear idea of what you are testing and how you will measure it, it also removes errors that may happen due to miscommunication. Always remember that what you are measuring is what you will achieve.
It is important to see how your content calendar aligns with your business planner. Now you may have a major meeting or a big launch. It is important to see how your content amplifies these major events. It gives the team a very clear idea of the big picture.
- Derek Halpern from Social Triggers says that content marketing is 80% promotion and 20% content. Promotion is to make sure that your content reaches as many people possible. Try to do all of this
- Send content on your owned media like your own twitter, facebook, LinkedIn, Google+ and Pinterest to name a minimum
- Create video and visual content on YouTube, Pinterest, and Instagram
- Have a cycle of promotion for your content.
- Send your content to your email list
- As part of your link building strategy, connect with influencers and requesting them to share your content on their networks
We all feel this. When you put in an effort to create something, you fall in love with it. But remember, love make you blind. You sometimes forget that your content may not be as engaging and as fun to watch. And we all know it happens.
But here are things you need to check to rectify your content and compare it with the other content that you have generated.
- Does your content reflect your buyer’s problems and journey?
- Check whether you have thrown too many ideas
- Check if it lacks emotional content
- Check the day, time of the day
Even if you use the best camera and the best software to deliver the content, your audience is not going to care till it is relevant to them. Re-look at the points above. Remember that technology is only a support and selecting the right technology is just the start, it is not your content.
Content is the way to go by it does require a lot of time money and effort on your side. But do not worry! We are here make sure that not just marketing but all your tech needs are met. Visit us at www.ithink.co to know more.
Source: Sarvotarzan
